Evgeny Smoley anayambitsa Teamotea pa chikhulupiriro chosavuta—kuti bizinesi ya tiyi imakhala yodalirika monga momwe ubale wapambuyo pa tsambalo ulili. Kuyambira pachiyambi adasunga maubwenziwo mwachindunji: kuyendera minda ya ku China ndi Taiwan, kukumana ndi alimi, ndi kugula kuchokera ku chitsamba osati kudzera mu unyolo wautali wa amalonda umene umabisa mtengo ndi komwe tiyiyo imachokera.
Njira imeneyo inakhala kampani. Motsogozedwa ndi iye Teamotea inakula kuchoka pa kugula kokha kukhala bungwe lathunthu lothandiza pa chitukuko—kupanga zinthu zokhala ndi dzina la makasitomala, kugulitsa mitundu yopitilira 500 ya tiyi ya ku China yochokera ku gwero limodzi, mabizinesi okonzeka, njira za franchise, ndi mapangidwe a mtundu ndi phukusi omwe amapangitsa kuti chinthu chisankhidwe pa shelefu. Makampani opitilira 70 padziko lonse akhala akumangidwa ndi Teamotea.
Smoley akhalabe mawu akulu a kampaniyo, akugwira ntchito ndi anzawo kuyambira pa oda yoyamba mpaka mtundu womalizidwa—ndipo akugwiritsitsa chikhulupiriro chakuti kudziwa komwe tiyi imachokera ndiyo njira yodalirika yokhulupirira kapu.